ABOUT US

BlancOne® is the end result of the experience of IDS, a family-run company that for 3 generations has been working in the dental sector to improve dental practice and the health of the oral cavity.

IDS’s history began in the 1950s, thanks to Ottavio Picarelli, son of a painter and grandson of a sculptor, whose works decorate the Academy of Athens. Ottavio is a famous dentist, but also a pioneer, always seeking new solutions and innovations for dental health and care.

It will be his son, Augusto, to continue the father’s project and to establish, at the end of the 1970s, IDS, destined over the following decades to become one of the reference companies in the Italian dental sector.

Today, IDS is a company with an international outlook that utilises the best research, technologies and production resources, not only in Italy, but also throughout Europe, America and Asia.

For the last 60 years IDS has focused on the research and development of intelligent, practical and valuable solutions to care for the oral cavity and to create and maintain a beautiful smile.

In addition to products for professional use, sold in Italy and abroad, IDS offers the public oral hygiene products available in pharmacies (www.oralsan.it) and the innovative BlancOne teeth whitening treatments.

IDS is involved in supporting various no-profit organisations dedicated to providing dental care to some of the world’s poorest countries.

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